Sunday, April 4, 2021

2021 Influencer Marketing Trends You Should Know About

Influencer marketing keeps changing by the year. When I started on this journey more than a decade ago, blogs were all the rage. People went to blog sites to read the latest news, get to know their favorite personalities, and immerse themselves in the lives of those personalities.

When Instagram came to the forefront, fewer and fewer people visited blogs, having been given the chance to digest content in an easier and quicker way - perfect for the busy lifestyles of this generation.

Then came the videos, which provided ample entertainment and gave them a glimpse of what their favorite personalities are actually like in real life. With so many changes constantly happening, you might be wondering what's in store for influencer marketing in the years to come. Here are 3 key points that experts have made about 2021:

Authenticity is key.

With so many influencers becoming notorious for promoting brands they don't actually use in real life, sounding incredibly "sponsored" in their captions, or saying the wrong things to attract the ire of keyboard warriors; authenticity is now taking the forefront. Brands want to avoid trolls nowadays and are therefore more careful about their name possibly going viral for the wrong reasons

It's the micro-influencers' chance to shine.

Micro-influencers on Instagram are slowly starting to gain the spotlight. At lower price points, brands now have the opportunity to tap people with diverse personalities and fresh content without spending too much money. By using micro-influencers, brands can also spend more on boosting content to strategically reach their target audience.

TikTok is now a big part of the scene.

TikTok really took off last year, making it clear that people are searching for more ways to keep themselves entertained online, particularly during the current pandemic. Expect to see more brands tap influencers for TikTok videos to maximize their investment.

Have you been following the 3 trends of influencer marketing mentioned above? If you are already part of the equation, then you can look forward to a fun and amazing time ahead. If you aren't, then it's time to get to know more micro-influencers, familiarize yourself with TikTok, and above all things, just be real.

Tuesday, March 9, 2021

Condo, still a good investment amidst the pandemic

Condo living might be the life every millennials and yuppies have always dreamed of. For the young and restless, this is the lifestyle that perfectly fits them, which is why they want to have their own space in a condo.

However, with the coronavirus outbreak infecting nations all over the world, is it still wise to invest during an extraordinary time like this? There are uncertainty and instability, but experts in the industry believe that there are still advantages in making an investment today, especially in condominium units. Here are a few reasons why.


Most condominiums are built in strategic locations situated within business districts in the city, offering you the convenience of easy access to and from work or school. It saves you from the stress of commuting and being caught in the middle of heavy traffic. The malls and restaurants are nearby, too. A location that is accessible to hospitals, supermarkets, government offices, and other essentials is the best choice during a pandemic.


Most condos offer amenities for relaxation and entertainment such as a swimming pool, sports gym, health spa, bars, and caf├ęs. Having a gym or a swimming pool in a condo can be beneficial for those who want to stay healthy and in shape without going outside. An active lifestyle is not impossible inside a condo. A condo’s social amenities shared by the residents are designed to create a comfortable ambiance to accommodate gatherings of all shapes and sizes. It’s the perfect place to watch a big game, relax after a long day at the office, simply catch some rays, show off your women dresses, or dine under the stars. You can still enjoy life without leaving your home.


There is added layer of security in condo-living. Aside from the fact that the entry and exit points are heavily guarded, there are CCTVs installed in common areas, hallways, and even parking lots. This extra protection makes occupants feel more secure. They have peace of mind that even if they leave the house for a few days or even months, their property and belongings will be untouched.


A condo owner has the freedom to maintain the unit. If you’re living in a condo, you can say goodbye to shovels and the lawnmowers and spend your spare time on some me-time. Helpers and repairmen are just a phone call away in a condo, too. Not having to worry about housekeeping and unit maintenance is an enticing perk for baby boomers and busy people.

Cheaper Prices and Lower Interest Rates for Buyers

Many people are struggling with their finances right now and many are adjusting their lifestyles. Therefore, real estate developers are now selling their properties for much cheaper prices so more people can afford to buy or invest. Even banks and lenders have cut their interest rates to attract more customers.

For those who have enough resources, now is the right time to take advantage of the benefits of these low deal costs and low-risk investments in condominium units. If you’re keen on investing in a condo unit, but have no idea how much to prepare for it; use this handy online mortgage calculator to easily compute the interest and mortgage payments for a given loan term. It’s a free tool that you can always count on when searching for the best real estate deals in the market today.

Now is the perfect timing to invest your hard-earned money or savings in real estate such as condominium units. Nowadays, borrowing money is cheap and that enables stronger buying power. The easing of loans gives more flexibility to your budget, which means you can easily go for that condo unit you have always dreamed of.

Tuesday, February 23, 2021

Handy tips to pay off your mortgage quickly

To enjoy the freedom and power of having your own space – your home –you might need to pay off your mortgage faster. Let’s admit, owing money causes stress, and paying off a mortgage early can bring peace of mind. A paid-off mortgage means more free cash flow from the fixed income, especially if nearing retirement and would want to stop working. It also saves you money on interest, potentially not just hundreds but thousands of dollars.

Photo by Karolina Grabowska from Pexels

Paying off your mortgage early has a lot of benefits. Apart from saving extra money for repayment, here are more tips to help you achieve your goal.

Cut back on expenditure.

If you want to pay off your mortgage early, you might need to reduce or totally eliminate vices such as gambling, smoking, and drinking alcohol, if you have one. Also reduce expenditure on subscriptions and other habits that are not helping you with your financial goals. Redirect the money into your home loan instead. Eat out less often, think of ways how to save on energy at home and how to cut back on your transportation expenses, walk or ride the bike whenever possible. If you would log every saving in a journal, you would see that you could save enough amount of money to repay your monthly mortgage in advance.

Make use of Internet banking.

Internet banking offers you the most convenient and fastest way to arrange your finances. Most lenders nowadays accepts payment via online. This is a very efficient way of transaction with less hassle of having to line up to wait for your turn. Online payments also charge lower fees than other modes of payments and you can always make scheduled payments to make sure you pay on time and avoid penalties.

Pay off high-interest debt first.

Before paying off your mortgage early, settle first those high-interest debts like credit card, personal loans, and car loans which usually have have much higher interest rates than your mortgage. It would be wiser to get rid of debts other than mortgage first so you don’t end up behind.

Make extra repayments.

Every time you would earn more than the usual, make extra repayments earlier than the due date. It would mean more time and money saved. If you have started making extra repayments, make it more often to reduce the principal faster. Align your repayments with your income cycle for convenience. Think twice first before lowering your repayments when interest rates fall.

Use an online Mortgage Payoff Goal Calculator.

This online calculator will tell you how much extra you need to add to each monthly payment to pay off your loan in the number of years you specified. Here’s how the calculator works.

First, you have to know your current loan details. Fill in the calculator with the current remaining balance owed, then the annual interest rate and the current monthly payment amount. By providing these details, the calculator will automatically compute your original amortization schedule which includes the current monthly payments remaining and the years remaining to pay for your mortgage.

Then you have to provide your loan payoff goal which must be lower than the remaining number of years to pay your mortgage. For example, you have 12 years more remaining to pay off for your mortgage, so your payoff goal must be 10 years or less. The faster the payoff goal, the better.

When you click calculate, you will get the results showing the total interest savings, additional monthly payment required, and new monthly payment, which is the combination of your current monthly amortization plus the additional monthly payment required based on your goal. What’s so nice about this calculator is that it also shows how much interest you will save from paying off your mortgage early, and that savings is not just a few hundred dollars but thousands of dollars which you can enjoy or put into other investment for your other financial goals such as retirement.

Don’t wait for months or years to pay off your loan because being prompt will potentially save you a lot of money and will make your life a little more stress-free.