Friday, April 12, 2013

DVF x Roxy: A Match Made in Sea Heaven

I have always loved Roxy. In fact, here's a fun fact: I have never bought board shorts from any other brand but Roxy and this love for the brand goes way back to a decade ago.

So, when I heard that they were collaborating with the Diane von Furstenberg for their next collection, I RSVP-ed to the launch right away - even if the dress code required us to dress in something white and flowy... and to wear flats (something that I would fail at on all counts lol).


The launch happened at Sofitel Philippine Plaza last month and boy, did it pressure me into getting into shape! Just check out how sexy these ladies looked in some of the pieces from the brand new DVF x Roxy collection:





As you can see, the new DVF x Roxy collection reveals pieces with sophisticated prints of florals, vintage patterns and refined silhouettes - aesthetics that are all signature Diane von Furstenberg.


This collection definitely celebrates the fun, fearless and definitive beauty of femininity - traits that every Roxy and DVF woman should have. This one-time collection is available in stores now, so go get your own before it runs out - and it sure will because every store only carries one piece of each design!


Expressing her excitement about working with Roxy, Diane said, "We want to empower women to go for it and ride the wave!"

So, although I am still very, very, very far from looking anything like the sexy women above, I got a Roxy bikini myself after the event and wore it to Zambales on my birthday weekend anyway - but more on that in another blogpost. ;)

For now, don't forget to like Roxy Philippines on Facebook and follow them on Twitter and on Instagram: roxyph :)

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