Monday, August 22, 2016

#ItTakesCourage: Ray-Ban Launches New Empowering Campaign

For years now, I have been so used to Ray-Ban's #NeverHide campaign that it seemed absolutely bizarre to me that they would even think of changing it. After attending their #ItTakesCourage event last week, though, I don't just understand why they did it; I absolutely love that they did.

Before we get to that, though, check out how cool the Ray-Ban event was first:


There were cute Ray-Ban scooters.

Foosball! (I beat Jules, of course… I am Monica Geller, after all. :p)

A display of all of the different Ray-Ban styles.

Ely Buendia providing the live music.

They also had an open bar! Score!

Heck, they even had free portraits and free (yes, free!) tattoo sessions - real ones, not Henna ones.

Of course, their amazing sunglasses were also on display and ready for anyone to try on and take pictures with.



Which I, of course, gladly did… :p



They also had this cool wall of Ray-Ban's History:
I never noticed until then that all of the iconic movie stars wearing glasses all wore Ray-Ban styles!

And now… back to the campaign. Now, you've probably seen the many posters of Ray-Ban's Never Hide campaign - colourful pop art that  exuded the carefree spirit of Ray-Ban and their love and encouragement of individuality.



They eventually moved from pop art to real life situations where people truly stood out and, as mentioned, I loved everything about the message of that campaign. However, there is much to love about the new campaign, too.



The It Takes Courage campaign doesn't actually replace the Never Hide campaign, but instead builds on it. Instead of just being yourself, why not take things up a notch by being courageous and stepping out of your comfort zone?

Face your fears and do something you've always wanted to do. Unplug from your devices and actually talk to people. Fight perfection, speak your mind and stand for what you believe in.



Being courageous doesn't necessarily equate to massive gestures, either. It can be something as simple as talking to a stranger at an event or being the first one to apologise to someone. As long as you are doing something new or doing something that makes you feel better, that is already an embodiment of #ItTakesCourage :)



What's the most courageous thing you've done lately? :)

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