Thursday, April 22, 2021

BTS Incorporates the Penrose Steps in Their PH Commercial and I am Beyond Ecstatic

I am an ARMY - loud and proud! But more on that another time. Today, I'd like to rave about the beauty of their new Smart television commercial. Although it was just launched two hours ago, the video already has more than 210,000 views:

The boys look amazing and I love the messages behind it! What really stood out for me, though, is that they incorporated one of my favorite elements in the world, which made me feel like the TVC was made for me. :p Lol.

In case you haven't heard of the Penrose steps yet, they are symbolic of defying impossible situations. I fell in love with these steps as a child when they were used in the movie 'Labyrinth' starring David Bowie and again when I was in high school and discovered MC Escher's artwork on it. These steps were also seen in one of my favorite movies, 'Inception', and more recently, in an episode of 'Kimetsu no Yaiba' ('Demon Slayer'). Seeing it in a TVC featuring BTS made these steps all the more special to me.

In the TVC, we see BTS walking up and down seven iterations of these steps with wise and powerful words flashing around them:



Jungkook goes up and down a staircase that appears to represent the entrance to a recording studio with the words KEEP INSPIRING.


RM is seen opening a book in the impossible stairways set with the words KEEP LEARNING.

J-hope is dancing in a dynamic disco set with the words KEEP MOVING.


Jin goes up a garden stairway set with the words KEEP CHASING YOUR PASSION.

V is seen at a subway escalator with the words KEEP EXPLORING.

SUGA is in a musical-inspired staircase set with the words KEEP LIVING YOUR PURPOSE.

Jimin is seen in a building’s fire exit with the words KEEP CONNECTING.

Jin reflects, “Smart decisions have always been important to us and seem to have produced good results for us. I will encourage you [to live smarter and live with purpose] so you can only walk the path of happiness.”

“When you have a purpose, you have a reason to [live] and it becomes your driving force,” says J-hope.

To this, V adds, “No matter how many times you fall, don’t give up and challenge yourself to break [big walls] in your life.”

For a group whose passion and purpose are to create music and perform around the world, staying put in South Korea for more than a year now has only made them look forward to better times. “What makes us move is the ARMY waiting for us,” SUGA shares, eager for when seeing fans face-to-face is possible again.

Meanwhile, Jungkook has everyone’s best interest in mind: “I’ll be rooting for you. Please stay healthy.”

“We know very well that you are always sending us messages through social media, uploading videos that cover our songs and dances, and participating in competitions,” says Jimin.

Smart has also shared that they really want to bring BTS to the Philippines soon and that they would also like to set up a live event for Philippine fans at the very least, but that will have to wait until the pandemic ends or the boys' schedule frees up.

What is your message for BTS? Share it with me. Also, check out my unboxing of Mattel's BTS V Idol doll here:

1 comment:

  1. Going to have to check their music out.

    http://www.amysfashionblog.com/blog-home

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